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【单选题】

agers do not like malls any more because()

A.they don’t like the shopping environment.
B.the products are out-dated.
C.the prices are too hig

A.
FACTORS THAT INFLUENCE BUYING BEHAVIOR
B.
Throughout the buying process, various factors may’ influence a buyer’s purchase decision. An awareness of these factors and consumer preferences enables companies to appeal to the group most likely to respond to its products and services. Some of these factors include the following.
C.
CULTURE. The culture and subcultures we belong to shape our values, attitudes, and beliefs, and they influence the way we respond to tike world around us. Understanding culture is therefore an increasingly important step in international business and in marketing in diverse countries such as the United States.
D.
SOCIAL CLASS. In addition to being members of a particular culture, we also belong to a certain social class — upper, middle, lower, m’ somewhere in between. In general, members of various classes enjoy different activities, buy different goods, shop in different places, and react to different media.
E.
REFERENCE GROUP. A reference group consists of people who have a good deal in common—family members, friends, co-workers, fellow students, agers, sports enthusiasts, music lovers, computer buffs. We are all members of many such reference groups, and we use the opinions of the appropriate group as a benchmark when we buy certain types of products or services. For example, shopping malls are today losing what has long been their most faithful audience — s. That’s because Generation Xers (those born between 1965 and 1978) think that malls are for parents and that malls have too many rules. So some retailers like Outfitters and Tower Records refuse to open stores in most malls.
F.
SELF-IMAGE. The tendency to believe that "you are what you buy" is especially prevalent among young people. Marketers capitalize on our need to express our identity through our purchases by emphasizing the image value of products and services. That’s why professional athletes and musicians are frequently used as product endorsers—so that we incorporate part of their public image into our own self-image. After all, doesn’t everyone want to "be like Mike Jordan"
G.
SITUATIONAL FACTORS. These factors include s or circumstances occurring in our lives that are more circumstantial in nature. For example, you have a coupon, you’re in a hurry, it’s Valentine’s Day, it’s your birthday, you’re in a bad mood, and so on. Situational factors influence our buying patterns.
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举一反三

【单选题】盐酸二氢埃托啡的处方为( )

A.
淡红色,处方右上角标注“麻”
B.
淡红色,处方右上角标注“精一”
C.
白色,处方右上角标注“精二”
D.
一次用量,仅限于二级以上医院内使用
E.
一次用量,仅限于医疗机构内使用

【单选题】More training is required because the company has()

A.
bought new computer software.
B.
recruited new members of staff.
C.
increased its range of customers.

【单选题】When collecting parcels from this post office, you will need to produce documentation which proves your identity.()

A.
You cannot post parcels from here without documentation.
B.
Yoa should collect post and documents at the same time.
C.
You must bring something in writing showing who you ar
相关题目:
【单选题】盐酸二氢埃托啡的处方为( )
A.
淡红色,处方右上角标注“麻”
B.
淡红色,处方右上角标注“精一”
C.
白色,处方右上角标注“精二”
D.
一次用量,仅限于二级以上医院内使用
E.
一次用量,仅限于医疗机构内使用
【单选题】More training is required because the company has()
A.
bought new computer software.
B.
recruited new members of staff.
C.
increased its range of customers.
【单选题】When collecting parcels from this post office, you will need to produce documentation which proves your identity.()
A.
You cannot post parcels from here without documentation.
B.
Yoa should collect post and documents at the same time.
C.
You must bring something in writing showing who you ar
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