Public buses running on Beijing"s streets are more eye-catching compared with their former dull color. 1 , five or six years ago, when many other Chinese cities began to 2 their public buses with 3 advertisements, Beijing remained unmoved, allegedly 4 of consideration for maintaining the stately grace of the capital.
But Beijing"s "lofty posture" did not 5 long under the pressure of the market economy. Since 1993, most public buses have been 6 with brightly colored ads, many featuring 7 images.
Public transportation companies were the first group 8 from the move. The No. 300 Bus alone has annually 9 4 million yuan of ad earnings to its company. At the same time, business people are happy to find a comparatively cheap, 10 widely influential, advertising medium.
Advertising on buses, a form quickly accepted by Beijing residents, adds a new 11 line to the city, instead of 12 the capital"s image.
The Chinese attitude towards advertisements has changed greatly. 13 from sight for a long period, commercial ads reappeared in 1979, but they were 14 .
Today, however, advertisements are 15 entering daily life. More and more residents are becoming accustomed to 16 shopping information in this way. 17 recent years, the Beijing TV Station has 18 an advertising program, TV Market. The diverse, 19 forms and practical contents have enabled it to gain high ratings.
Advertising is no longer considered non-essential. It is now a major part of the tertiary sector, 20 special government attention.Public buses running on Beijing"s streets are more eye-catching compared with their former dull color. 1 , five or six years ago, when many other Chinese cities began to 2 their public buses with 3 advertisements, Beijing remained unmoved, allegedly 4 of consideration for maintaining the stately grace of the capital.
But Beijing"s "lofty posture" did not 5 long under the pressure of the market economy. Since 1993, most public buses have been 6 with brightly colored ads, many featuring 7 images.
Public transportation companies were the first group 8 from the move. The No. 300 Bus alone has annually 9 4 million yuan of ad earnings to its company. At the same time, business people are happy to find a comparatively cheap, 10 widely influential, advertising medium.
Advertising on buses, a form quickly accepted by Beijing residents, adds a new 11 line to the city, instead of 12 the capital"s image.
The Chinese attitude towards advertisements has changed greatly. 13 from sight for a long period, commercial ads reappeared in 1979, but they were 14 .
Today, however, advertisements are 15 entering daily life. More and more residents are becoming accustomed to 16 shopping information in this way. 17 recent years, the Beijing TV Station has 18 an advertising program, TV Market. The diverse, 19 forms and practical contents have enabled it to gain high ratings.
Advertising is no longer considered non-essential. It is now a major part of the tertiary sector, 20 special government attention.Public buses running on Beijing"s streets are more eye-catching compared with their former dull color. 1 , five or six years ago, when many other Chinese cities began to 2 their public buses with 3 advertisements, Beijing remained unmoved, allegedly 4 of consideration for maintaining the stately grace of the capital.
But Beijing"s "lofty posture" did not 5 long under the pressure of the market economy. Since 1993, most public buses have been 6 with brightly colored ads, many featuring 7 images.
Public transportation companies were the first group 8 from the move. The No. 300 Bus alone has annually 9 4 million yuan of ad earnings to its company. At the same time, business people are happy to find a comparatively cheap, 10 widely influential, advertising medium.
Advertising on buses, a form quickly accepted by Beijing residents, adds a new 11 line to the city, instead of 12 the capital"s image.
The Chinese attitude towards advertisements has changed greatly. 13 from sight for a long period, commercial ads reappeared in 1979, but they were 14 .
Today, however, advertisements are 15 entering daily life. More and more residents are becoming accustomed to 16 shopping information in this way. 17 recent years, the Beijing TV Station has 18 an advertising program, TV Market. The diverse, 19 forms and practical contents have enabled it to gain high ratings.
Advertising is no longer considered non-essential. It is now a major part of the tertiary sector, 20 special government attention.Public buses running on Beijing"s streets are more eye-catching compared with their former dull color. 1 , five or six years ago, when many other Chinese cities began to 2 their public buses with 3 advertisements, Beijing remained unmoved, allegedly 4 of consideration for maintaining the stately grace of the capital.
But Beijing"s "lofty posture" did not 5 long under the pressure of the market economy. Since 1993, most public buses have been 6 with brightly colored ads, many featuring 7 images.
Public transportation companies were the first group 8 from the move. The No. 300 Bus alone has annually 9 4 million yuan of ad earnings to its company. At the same time, business people are happy to find a comparatively cheap, 10 widely influential, advertising medium.
Advertising on buses, a form quickly accepted by Beijing residents, adds a new 11 line to the city, instead of 12 the capital"s image.
The Chinese attitude towards advertisements has changed greatly. 13 from sight for a long period, commercial ads reappeared in 1979, but they were 14 .
Today, however, advertisements are 15 entering daily life. More and more residents are becoming accustomed to 16 shopping information in this way. 17 recent years, the Beijing TV Station has 18 an advertising program, TV Market. The diverse, 19 forms and practical contents have enabled it to gain high ratings.
Advertising is no longer considered non-essential. It is now a major part of the tertiary sector, 20 special government attention.Public buses running on Beijing"s streets are more eye-catching compared with their former dull color. 1 , five or six years ago, when many other Chinese cities began to 2 their public buses with 3 advertisements, Beijing remained unmoved, allegedly 4 of consideration for maintaining the stately grace of the capital.
But Beijing"s "lofty posture" did not 5 long under the pressure of the market economy. Since 1993, most public buses have been 6 with brightly colored ads, many featuring 7 images.
Public transportation companies were the first group 8 from the move. The No. 300 Bus alone has annually 9 4 million yuan of ad earnings to its company. At the same time, business people are happy to find a comparatively cheap, 10 widely influential, advertising medium.
Advertising on buses, a form quickly accepted by Beijing residents, adds a new 11 line to the city, instead of 12 the capital"s image.
The Chinese attitude towards advertisements has changed greatly. 13 from sight for a long period, commercial ads reappeared in 1979, but they were 14 .
Today, however, advertisements are 15 entering daily life. More and more residents are becoming accustomed to 16 shopping information in this way. 17 recent years, the Beijing TV Station has 18 an advertising program, TV Market. The diverse, 19 forms and practical contents have enabled it to gain high ratings.
Advertising is no longer considered non-essential. It is now a major part of the tertiary sector, 20 special government attention.Everyone is exposed to it , so naturally some people will imitate what they see on TV, what they read in the newspapers and what they witness every day. It is better to pr violence than to try to stop it. Dentists tell you to brush your teeth to pr cavities so they won"t have to fill the cavity later. People and lawmakers all over the world realize this. The next question is, "How do you pr violence from happening "
To answer this question, you may ask yourself, "What causes violence " Guns are definitely something used in acts of violence, but just about anything will do. Bare hands are often the weapons. What we have to do is to work together as a community and make violence wrong but not to tolerate. We"ve got to find a better solution than jails, and we"ve got to do it now. It"s not something that can wait. The message "Violence is wrong" has got to be everywhere you look on TV, on street signs, buses, radio, in every kind of language—English, Spanish, French, Hebrew, you name it, so that it can reach all kinds of people. People need to be cool. Violence needs to be labeled as foolish. It cannot be machismo (大男子气概) and toughness.
We can reach people in all kinds of ways. Little reminders that "Violence is wrong" can show up in any way, shape or form: chain letters, a million dollars to anyone who can make a video showing 30 acts of kindness, flyers, newspaper ads, contests in schools, a free TV ad to the most peace-loving company and much more. To do so, lots of people have to be willing to work together and break the cycle.Public buses running on Beijing"s streets are more eye-catching compared with their former dull color. 1 , five or six years ago, when many other Chinese cities began to 2 their public buses with 3 advertisements, Beijing remained unmoved, allegedly 4 of consideration for maintaining the stately grace of the capital.
But Beijing"s "lofty posture" did not 5 long under the pressure of the market economy. Since 1993, most public buses have been 6 with brightly colored ads, many featuring 7 images.
Public transportation companies were the first group 8 from the move. The No. 300 Bus alone has annually 9 4 million yuan of ad earnings to its company. At the same time, business people are happy to find a comparatively cheap, 10 widely influential, advertising medium.
Advertising on buses, a form quickly accepted by Beijing residents, adds a new 11 line to the city, instead of 12 the capital"s image.
The Chinese attitude towards advertisements has changed greatly. 13 from sight for a long period, commercial ads reappeared in 1979, but they were 14 .
Today, however, advertisements are 15 entering daily life. More and more residents are becoming accustomed to 16 shopping information in this way. 17 recent years, the Beijing TV Station has 18 an advertising program, TV Market. The diverse, 19 forms and practical contents have enabled it to gain high ratings.
Advertising is no longer considered non-essential. It is now a major part of the tertiary sector, 20 special government attention.Everyone is exposed to it , so naturally some people will imitate what they see on TV, what they read in the newspapers and what they witness every day. It is better to pr violence than to try to stop it. Dentists tell you to brush your teeth to pr cavities so they won"t have to fill the cavity later. People and lawmakers all over the world realize this. The next question is, "How do you pr violence from happening "
To answer this question, you may ask yourself, "What causes violence " Guns are definitely something used in acts of violence, but just about anything will do. Bare hands are often the weapons. What we have to do is to work together as a community and make violence wrong but not to tolerate. We"ve got to find a better solution than jails, and we"ve got to do it now. It"s not something that can wait. The message "Violence is wrong" has got to be everywhere you look on TV, on street signs, buses, radio, in every kind of language—English, Spanish, French, Hebrew, you name it, so that it can reach all kinds of people. People need to be cool. Violence needs to be labeled as foolish. It cannot be machismo (大男子气概) and toughness.
We can reach people in all kinds of ways. Little reminders that "Violence is wrong" can show up in any way, shape or form: chain letters, a million dollars to anyone who can make a video showing 30 acts of kindness, flyers, newspaper ads, contests in schools, a free TV ad to the most peace-loving company and much more. To do so, lots of people have to be willing to work together and break the cycle.Public buses running on Beijing"s streets are more eye-catching compared with their former dull color. 1 , five or six years ago, when many other Chinese cities began to 2 their public buses with 3 advertisements, Beijing remained unmoved, allegedly 4 of consideration for maintaining the stately grace of the capital.
But Beijing"s "lofty posture" did not 5 long under the pressure of the market economy. Since 1993, most public buses have been 6 with brightly colored ads, many featuring 7 images.
Public transportation companies were the first group 8 from the move. The No. 300 Bus alone has annually 9 4 million yuan of ad earnings to its company. At the same time, business people are happy to find a comparatively cheap, 10 widely influential, advertising medium.
Advertising on buses, a form quickly accepted by Beijing residents, adds a new 11 line to the city, instead of 12 the capital"s image.
The Chinese attitude towards advertisements has changed greatly. 13 from sight for a long period, commercial ads reappeared in 1979, but they were 14 .
Today, however, advertisements are 15 entering daily life. More and more residents are becoming accustomed to 16 shopping information in this way. 17 recent years, the Beijing TV Station has 18 an advertising program, TV Market. The diverse, 19 forms and practical contents have enabled it to gain high ratings.
Advertising is no longer considered non-essential. It is now a major part of the tertiary sector, 20 special government attention.Public buses running on Beijing"s streets are more eye-catching compared with their former dull color. 1 , five or six years ago, when many other Chinese cities began to 2 their public buses with 3 advertisements, Beijing remained unmoved, allegedly 4 of consideration for maintaining the stately grace of the capital.
But Beijing"s "lofty posture" did not 5 long under the pressure of the market economy. Since 1993, most public buses have been 6 with brightly colored ads, many featuring 7 images.
Public transportation companies were the first group 8 from the move. The No. 300 Bus alone has annually 9 4 million yuan of ad earnings to its company. At the same time, business people are happy to find a comparatively cheap, 10 widely influential, advertising medium.
Advertising on buses, a form quickly accepted by Beijing residents, adds a new 11 line to the city, instead of 12 the capital"s image.
The Chinese attitude towards advertisements has changed greatly. 13 from sight for a long period, commercial ads reappeared in 1979, but they were 14 .
Today, however, advertisements are 15 entering daily life. More and more residents are becoming accustomed to 16 shopping information in this way. 17 recent years, the Beijing TV Station has 18 an advertising program, TV Market. The diverse, 19 forms and practical contents have enabled it to gain high ratings.
Advertising is no longer considered non-essential. It is now a major part of the tertiary sector, 20 special government attention.