For several years, Americans have enjoyed teleshopping—watching TV and buying things by phone. Now teleshopping is starting in Europe. In some 1 countries, people can turn on their TVs and shop for clothes, jewelry, food, toys and many other things. Teleshopping is becoming popular in Sweden. 2 , the biggest Swedish company sells different kinds of things on TV in fif European countries, and in one year, it makes $10 million. In France, there are two teleshopping channels, and the French 3 about $ 20 million a year in buying things through those channels. In Germany, until last year teleshopping was only possible on one channel for one hour every day. Then the government allowed more teleshopping. Other channels can 4 for tele business, including the largest American teleshopping company and a 24­hour teleshopping company. German 5 are hoping these will help them sell more things. Some people like teleshopping because it allows them to do their shopping without 6 . With all the traffic problems in cities, going shopping is not an easy thing. But at the same time, other Europeans don't like this new way of buying things. They call 7 “junk on the air”. Many Europeans usually worry about the quality of the things 8 on TV. They think high quality is the most important thing, and they don't believe they can be sure about the quality of the things on TV. The need of high quality means that European teleshopping companies will have to be 9 the American companies. They will have to be more careful about 10 of the things they sell. They will also have to work harder to sell things that the buyers cannot touch or see by themselves.