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【单选题】
According to the text, cable companies are threatened by （）
A．population growth
B．people’s old habits
C．online video viewing
D．cable company tollbooths
A.
Text 2 Force of habit is a powerful thing. How else can I explain why I spend $ 200 per month for a package of the Internet, TV, and telephone - most of which I don’t really need My wife and I make most calls on our cell phones. We don’t watch much TV and nearly everything we want we could get online. So why not just pay for the Internet and forget the rest. My answers are totally unreasonable: I’m 49 years old; this is how I’ve always done things; change is hard. Most of the U. S. population is in this same situation. Nielsen recently reported that although online video (视频) viewing has risen 35 percent in the past year, 99 percent of TV viewing is still done on a traditional TV. But that is not the case for younger people, like my friend Dan Frommer, a 27-year-old writer for a Website. Frommer pulled the plug (插座) on cable (有线的) TV in May 2008 and instead gets shows from the Internet by a Macintosh computer connected to his LCD television. He cannot get everthing he’d like to see, but he has saved $ 1,500 on cable-TV bills. The next generation—today’s young people—will likely never sign up for cable TV at all. This is terrible news for cable companies. For decades they have had a wonderful business model, running the tollbooth (收费站) that stood between you and the shows. Now the Internet provides a way to get around the tollbooth, and cable companies are faced with a problem: do they welcome the Internet and try to make money online, or do they fight the Internet and try to delay the damage The answer is to do both: delaying the trend with one hand while racing to develop workable Internet business models with the other. Problem is, even if the tollbooth stays up, it probably won’t make as much money. The rule is that when the Internet hits an industry, wherever you used to make dollars, you now make cents. For cable companies, the good old days may soon be over.
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【单选题】According to the text, one needs the white card to （） A．open his room. B．enter the building. C．go through the fire exit. D．get into the smoking area.
A.
Text 5 Rees Hall—Two Star Guesthouse Thank you for choosing to stay at Rees Hall. Please take the time to read the following to enjoy a better stay. BUILDING SECURITY (安全) The white card will gain your entry into the building through the card reader on the inner wall next to the office window. We ask that you report any loss or damage to this card to us immediately. We ask that you do not leave any bags/boxes unattended. Please make sure you lock your room door with the key when leaving your room. FIRE SAFETY Please familiarize yourself with the nearest fire exit (出口). When the fire alarm is on, you must leave the building immediately and go to the gathering point outside the building, opposite Rees Hall on Southsea Common. DO NOT stop to collect personal belongings or re-enter the building until permission is given. Fire drills are carried out every Tuesday between 10:00 and 10:15 am. SMOKING REGULATIONS For the convenience & comfort of all guests, smoking is not allowed within the building and at the front of the building. We are able to offer an area for smoking in the courtyard. CHECKOUT On the day of your leave, you must check out of your room by 10:00 am. Storage of luggage after this time may be arranged through the front desk. Failure to leave your room by 10:00 am will result in one extra day’s charge. QUESTIONNAIRES (问卷) The management team at Rees Hall is always looking to improve customer service levels, and we would be grateful if you would spend a few moments completing the questionnaire in your room and hand it to the front desk on your leave.
【单选题】下列对“核心能力”的理解，符合文意的一项是（）。 A．核心能力与顾客所看重的价值和利益无关 B．桉心能力不是指个人能力，而是指公司独有的技术 C．核心能力被竞争对手复制的可能性很大 D．核心能力是一种综合能力，它的形成不可能一蹴而就
A.
“Core Competence”．通行的中译是“核心竞争力”，但它的准确译法应该是“核心能力”。 所谓“核心能力”，不是公司独有的某种技术或工艺，也不是公司内部某个人或某个部门的能 力，而是指公司整合不同的生产技能和技术后形成的一种综合能力，是公司集体学习、运作的结 果核心能力是内在的、无形的、本源性的，它难以被竞争对手所复制。一个公司凭借核心能力 才能持续为客户提供独特的价值和利益，才能不断催生新产品、开辟新市场。
B.
了解了“核心能力”基本含义，我们就能发现目前将“Core Competence”译成“核心竞争力”的误区所在。人们常常说，人们关注的是我们的核心竞争力，某营销人员一年销售业绩上千万，它是公司的核心竞争力，丰富的劳动力资源是公司的核心竞争力。在这里，“核心竞争 力”把注意力过多地引向了“渠道”、“劳动力资源”等外在的、有形的因素而忽略了核心能力的内在性与本源性。一个公司在市场上有竞争优势，并不一定表明该公司核心能力强，特别是当竞争的环境不公平，或当该公司采取不正当竞争手段的时候。
C.
进一步说，当一个公司过分依靠外在因素在市场上表现出巨大的“竞争力”的时候，往往是这个公司的内在能力开始蜕化、衰减的时候。优越的资源对于一个公司、一个国家来说的确是一种福音，但同时也可能是一种“诅咒”。这让人想起西方学者关于“石油的诅咒”的说法。由于可以卖石油，一些富油的国家不追求高效的经济体制，不追求创新，他们就躺在石油上坐吃山 空。对于这些国家而言，石油资源就成了一种诅咒，一个公司如果一味依靠外在优势进行竞争或 只专注于当下的竞争(如打价格战)，就难以逃脱这种被“诅咒”的命运。
D.
因此，公司必须从关注外在、表层、有形和现在，转向关注内在、深层、无形和未来。“核 心能力”的概念体现的正是这种追求。核心能力的形成是一种由表及里的、动态的、精益求精的过程。公司必须注意保持核心能力的活力，否则也难逃“被诅咒的命运”。能使公司在较长一 段时间内获得强大竞争优势的“核心能力”，一旦让公司形成路径依赖，也会产生核心能力硬化 的问题。当环境发生巨变时，公司因难以应对而猝然倒下。这就是“核心能力的诅咒”。
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【单选题】According to the text, one needs the white card to （） A．open his room. B．enter the building. C．go through the fire exit. D．get into the smoking area.
A.
Text 5 Rees Hall—Two Star Guesthouse Thank you for choosing to stay at Rees Hall. Please take the time to read the following to enjoy a better stay. BUILDING SECURITY (安全) The white card will gain your entry into the building through the card reader on the inner wall next to the office window. We ask that you report any loss or damage to this card to us immediately. We ask that you do not leave any bags/boxes unattended. Please make sure you lock your room door with the key when leaving your room. FIRE SAFETY Please familiarize yourself with the nearest fire exit (出口). When the fire alarm is on, you must leave the building immediately and go to the gathering point outside the building, opposite Rees Hall on Southsea Common. DO NOT stop to collect personal belongings or re-enter the building until permission is given. Fire drills are carried out every Tuesday between 10:00 and 10:15 am. SMOKING REGULATIONS For the convenience & comfort of all guests, smoking is not allowed within the building and at the front of the building. We are able to offer an area for smoking in the courtyard. CHECKOUT On the day of your leave, you must check out of your room by 10:00 am. Storage of luggage after this time may be arranged through the front desk. Failure to leave your room by 10:00 am will result in one extra day’s charge. QUESTIONNAIRES (问卷) The management team at Rees Hall is always looking to improve customer service levels, and we would be grateful if you would spend a few moments completing the questionnaire in your room and hand it to the front desk on your leave.
【单选题】下列对“核心能力”的理解，符合文意的一项是（）。 A．核心能力与顾客所看重的价值和利益无关 B．桉心能力不是指个人能力，而是指公司独有的技术 C．核心能力被竞争对手复制的可能性很大 D．核心能力是一种综合能力，它的形成不可能一蹴而就
A.
“Core Competence”．通行的中译是“核心竞争力”，但它的准确译法应该是“核心能力”。 所谓“核心能力”，不是公司独有的某种技术或工艺，也不是公司内部某个人或某个部门的能 力，而是指公司整合不同的生产技能和技术后形成的一种综合能力，是公司集体学习、运作的结 果核心能力是内在的、无形的、本源性的，它难以被竞争对手所复制。一个公司凭借核心能力 才能持续为客户提供独特的价值和利益，才能不断催生新产品、开辟新市场。
B.
了解了“核心能力”基本含义，我们就能发现目前将“Core Competence”译成“核心竞争力”的误区所在。人们常常说，人们关注的是我们的核心竞争力，某营销人员一年销售业绩上千万，它是公司的核心竞争力，丰富的劳动力资源是公司的核心竞争力。在这里，“核心竞争 力”把注意力过多地引向了“渠道”、“劳动力资源”等外在的、有形的因素而忽略了核心能力的内在性与本源性。一个公司在市场上有竞争优势，并不一定表明该公司核心能力强，特别是当竞争的环境不公平，或当该公司采取不正当竞争手段的时候。
C.
进一步说，当一个公司过分依靠外在因素在市场上表现出巨大的“竞争力”的时候，往往是这个公司的内在能力开始蜕化、衰减的时候。优越的资源对于一个公司、一个国家来说的确是一种福音，但同时也可能是一种“诅咒”。这让人想起西方学者关于“石油的诅咒”的说法。由于可以卖石油，一些富油的国家不追求高效的经济体制，不追求创新，他们就躺在石油上坐吃山 空。对于这些国家而言，石油资源就成了一种诅咒，一个公司如果一味依靠外在优势进行竞争或 只专注于当下的竞争(如打价格战)，就难以逃脱这种被“诅咒”的命运。
D.
因此，公司必须从关注外在、表层、有形和现在，转向关注内在、深层、无形和未来。“核 心能力”的概念体现的正是这种追求。核心能力的形成是一种由表及里的、动态的、精益求精的过程。公司必须注意保持核心能力的活力，否则也难逃“被诅咒的命运”。能使公司在较长一 段时间内获得强大竞争优势的“核心能力”，一旦让公司形成路径依赖，也会产生核心能力硬化 的问题。当环境发生巨变时，公司因难以应对而猝然倒下。这就是“核心能力的诅咒”。
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