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In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly (36) . One manufacturer’s toothpaste tends to differ very little from another manufacture’s. Thus, manufacturers are (37) with a problem-how to keep sales high enough to stay in business. Manufacturers solve this problem by (38) They try to (39) consumers in various ways. In fact, advertisements may be (40) into two types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a (41) that seems scientific. For example it may say that the dentists (42) flash toothpaste. In selling a product, the truth of the advertising may be less important than the appearance of truth. A scientific (43) gives the appearance of truth.
Another type of advertisement tries to amuse the potential buyer. (44) .
One way of doing this is to make the products appear alive. For example, (45) . Ads of this sort are silly, but they also tend to be amusing. (46) .
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【单选题】西咪替丁（）
A.
能抑制肝药酶活性的抗胃酸分泌药
B.
用于防治血栓栓塞性疾病的药物
C.
饭后服用较好的抗酸药
D.
广谱调血脂药，对多种高脂血症均有一定效应
E.
仅有体外抗凝作用的药物
【单选题】20（） A.chances B.probabilities C.opportunities D.possibilities
A.
Digital photography is still new enough that most of us have yet to form an opinion about it (1) develop a point of view. But this hasn’t stopped many film and computer fans from agreeing (2) the early conventional wisdom about digital cameras — they’re neat (3) for your PC, but they’re not suitable for everyday picture taking.
B.
The fans are wrong. More than anything else, digital cameras are radically (4) what photography means and what it can be. The venerable medium of photography (5) we know, it is beginning to seem out of (6) with the way we live. In our computer and camcorder (7) , saving pictures as digital (8) and watching them on TV is no less practical — and in many ways more (9) than fumbling with rolls of film that must be sent off to be (10) .
C.
Paper is also terribly (11) . Pictures that are incorrectly framed, (12) , or lighted are nonetheless committed to film and ultimately processed into prints.
D.
The digital medium changes the (13) . Still images that are (14) digitally can immediately be shown on a computer (15) , a TV screen, or a small liquid crystal display (LCD) built right into the camera. And since the points of light that (16) an image are saved as a series of digital bits in electronic memory, (17) being permanently etched onto film, they can be erased, retouched, and transmitted (18) .
E.
What’s it like to (19) with one of these digital cameras It’s a little like a first date — exciting, confusing and fraught with (20) .
【单选题】It can be concluded from the passage that（） A. home schooling has become an important form of education in the U. S B. public schoolers and home schoolers reject each other vigorously C. there is much...
A.
More than 40 million Americans between the ages of 5 and 18 attend schools throughout the United States. About 2 million school-age children are taught at home. While home schooling offers an alternative to the school environment, it has become a controversial issue.
B.
Many public school advocates take a harsh attitude toward home schoolers, perceiving their actions as the ultimate slap in the face of public education and a damaging move for the children. Yet, as public school officials realize they stand little to gain by remaining hostile to the home-school population, the hard lines seem to be softening a bit. Some public schools have moved closer to tolerance, and，even in some cases, are seeking cooperation with home schoolers. " We are becoming relatively tolerant of home schoolers. Let’s give the kids access to public school so they’ll see it’s not as terrible as they’ve been told, and they’ll want to come back, " says John Marshall, an education official.
C.
Perhaps, but don’t count on it, say home-school advocates. Some home schoolers oppose that public school system because they have strong convictions that their approach to education—whether fueled by religious belief or the individual child’s interests and natural pace—is best. Other home schoolers contend " not so much that the schools teach heresy, but that schools teach whatever they teach inappropriately." "These parents are highly independent and strive to ’take responsibility’ for their own lives within a society that they define as bureaucratic and inefficient. " says Van Gallon.
D.
But Howard Carol, spokesman for America’s largest teachers union, argues that home schooling parents are trying to hide their children from the real world, says Van Gallon. " Maybe we are going to run into people with problems, people that have a drug problem, people that have an alcohol problem, and teenage pregnancy. We have many problems that happen in our society and many of the children are victims. But shielding the children from the real mix of what happens every day is denying them something that they are going to need later in life. " Mr. Carol also questioned the competence of parents as teachers though he admitted that some home schoolers do better academically. " We want to make sure that a student is not denied the full range of curriculum experiences and appropriate materials, especially now with the new technology that is being introduced and the costs involved there. "
E.
" The success of home schooling has been documented in standardized test scores administered by public school officials, " says Frank Bernet, the executive director of the National Association of College Admission Councilors. " I know why they are doing it, but I wonder why they can’t work with school officials and teachers to make the school what they want it to be. " The response from home schoolers: " We have tried that. NOW it’s time to strike out on our own. \
相关题目：
【单选题】西咪替丁（）
A.
能抑制肝药酶活性的抗胃酸分泌药
B.
用于防治血栓栓塞性疾病的药物
C.
饭后服用较好的抗酸药
D.
广谱调血脂药，对多种高脂血症均有一定效应
E.
仅有体外抗凝作用的药物
【单选题】20（） A.chances B.probabilities C.opportunities D.possibilities
A.
Digital photography is still new enough that most of us have yet to form an opinion about it (1) develop a point of view. But this hasn’t stopped many film and computer fans from agreeing (2) the early conventional wisdom about digital cameras — they’re neat (3) for your PC, but they’re not suitable for everyday picture taking.
B.
The fans are wrong. More than anything else, digital cameras are radically (4) what photography means and what it can be. The venerable medium of photography (5) we know, it is beginning to seem out of (6) with the way we live. In our computer and camcorder (7) , saving pictures as digital (8) and watching them on TV is no less practical — and in many ways more (9) than fumbling with rolls of film that must be sent off to be (10) .
C.
Paper is also terribly (11) . Pictures that are incorrectly framed, (12) , or lighted are nonetheless committed to film and ultimately processed into prints.
D.
The digital medium changes the (13) . Still images that are (14) digitally can immediately be shown on a computer (15) , a TV screen, or a small liquid crystal display (LCD) built right into the camera. And since the points of light that (16) an image are saved as a series of digital bits in electronic memory, (17) being permanently etched onto film, they can be erased, retouched, and transmitted (18) .
E.
What’s it like to (19) with one of these digital cameras It’s a little like a first date — exciting, confusing and fraught with (20) .
【单选题】It can be concluded from the passage that（） A. home schooling has become an important form of education in the U. S B. public schoolers and home schoolers reject each other vigorously C. there is much...
A.
More than 40 million Americans between the ages of 5 and 18 attend schools throughout the United States. About 2 million school-age children are taught at home. While home schooling offers an alternative to the school environment, it has become a controversial issue.
B.
Many public school advocates take a harsh attitude toward home schoolers, perceiving their actions as the ultimate slap in the face of public education and a damaging move for the children. Yet, as public school officials realize they stand little to gain by remaining hostile to the home-school population, the hard lines seem to be softening a bit. Some public schools have moved closer to tolerance, and，even in some cases, are seeking cooperation with home schoolers. " We are becoming relatively tolerant of home schoolers. Let’s give the kids access to public school so they’ll see it’s not as terrible as they’ve been told, and they’ll want to come back, " says John Marshall, an education official.
C.
Perhaps, but don’t count on it, say home-school advocates. Some home schoolers oppose that public school system because they have strong convictions that their approach to education—whether fueled by religious belief or the individual child’s interests and natural pace—is best. Other home schoolers contend " not so much that the schools teach heresy, but that schools teach whatever they teach inappropriately." "These parents are highly independent and strive to ’take responsibility’ for their own lives within a society that they define as bureaucratic and inefficient. " says Van Gallon.
D.
But Howard Carol, spokesman for America’s largest teachers union, argues that home schooling parents are trying to hide their children from the real world, says Van Gallon. " Maybe we are going to run into people with problems, people that have a drug problem, people that have an alcohol problem, and teenage pregnancy. We have many problems that happen in our society and many of the children are victims. But shielding the children from the real mix of what happens every day is denying them something that they are going to need later in life. " Mr. Carol also questioned the competence of parents as teachers though he admitted that some home schoolers do better academically. " We want to make sure that a student is not denied the full range of curriculum experiences and appropriate materials, especially now with the new technology that is being introduced and the costs involved there. "
E.
" The success of home schooling has been documented in standardized test scores administered by public school officials, " says Frank Bernet, the executive director of the National Association of College Admission Councilors. " I know why they are doing it, but I wonder why they can’t work with school officials and teachers to make the school what they want it to be. " The response from home schoolers: " We have tried that. NOW it’s time to strike out on our own. \
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