When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects. Whether it is simply a jingle（短歌）,musical note or any other use of sound，music can play a huge role in attracting a customer’s attention or being noticed by your target audience.
Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying, is what the audience remembers. Companies such as McDonald’s and Subway have used this method many times with different jingles and little sayings that are easy to remember and fun to sing along with.
Usually concepts that are part of a jingle would sound conceited(自负的) and pompous(浮夸的) when said in a normal conversation. When put to music however, and sung in a rhythm，it suddenly sounds attractive. For example, if someone said,” No one does it better than me” in a normal statement, this would sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.
While understanding how important music is for your advertising needs, it is also important for you to know the best way to get special music.
Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you. You simply choose which one you believe is best for the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.
小题1:What does the passage mainly tell us?A．How to use music in advertising.B．Advertising music can help sell products.C．How to get an advertising jingle.D．Advertisements are important in promoting.小题2:What makes concepts of an advertising jingle sound attractive?A．Wonderful sayings.B．Word and pictures.C．Beautiful voice.D．Music and tune.小题3:According to the writer, the best way to get an advertising jingle is____.A．to collect works from publicB．to invite a famous singerC．to get advice from expertsD．to hire a top songwriter小题4:What’s the advantage of your running a contest for an advertising jingle?A．It will save much time.B．You can get the best works.C．It will cost less money. D．You can sell more products.