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【单选题】

The most important step in developing an effective campaign, and the step which must come before all others, is to define the objectives of the campaign with greatest possible clarity. Does the company wish to attract new investors Does it seek to acquire a company abroad Is a new product to be introduced
Are new government regulations threatening the company’s profitability Only after the fundamental needs of a corporation have been established can the basic objective for a corporate program be isolated; without such a clearly defined objective the campaign will have little effect.
Note that we have spoken of "an objective," not a set of objectives. One cannot create at favorable climate among the financial community, emphasize one’s concern for the environment, seek to attract new employees by the creation of a progressive image, give direct support to sales staff, and emphasize social responsibility, all in a single campaign. A scattering of diverse messages will confuse the reader and in the end he will absorb nothing.
After the prime reason for investment in the campaign has been decided upon, the second step is to collect all the information that one wishes to convey to the selected audiences. Since there is only objective for the campaign, one assumes that the audience has already been clearly identified during the selection of the objective.
The third step involves the selection of the best possible media to be used in the campaign. It is alarming how many advertising experts first create the campaign and then select the media. The print media are quite distinct from such media as radio and television in their advertising capabilities. Even within the print media there are critical differences in style and approach which must be noted by anyone designing an advertisement for printing in a newspaper as opposed to a magazine. Magazine advertising in turn is not one unified field, for there are many different types of magazines and journals directed to entirely different audiences.
The fourth and last step is to find a suitable creative approach. If the objective is to develop a receptive climate among the financial community, for example, it would be a mistake to work with too much illustration and too few detailed data, too many clever words and too few facts and figures. In a campaign aimed at fixing in the consciousness of the general public an image of the company as a progressive and innovative leader in its field, on the other hand, it might be appropriate to emphasize dramatic illustrations and not take the chance of boring the audience with facts.
It can be inferred from the third paragraph that ______.

A.
one objective will confuse the selected audience
B.
a get of objectives will help to attract new employees
C.
one objective will make the selected audience know what to do
D.
a set of objectives will help the selected audience know more about the campaign
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参考答案:
举一反三

【单选题】HIV gag基因

A.
外壳蛋白
B.
增强致病力
C.
两者均是
D.
两者均非

【单选题】Skin Cancer Skin Cancer58() A.allocate B.associate C.contribute D.attribute

A.
Melanoma (黑素瘤), the deadliest kind of skin cancer, is now the most common cancer in (51) British women, the country’s leading cancer organization said Wednesday. Skin cancer has (52) cervical (子宫颈的) cancer as the top cancer striking women in their 20s, according to the latest data from Cancer Research United Kingdom.
B.
The trend is particularly (53) since younger people are not generally those most susceptible (易患的) to melanoma. Rates of skin cancer are (54) highest in people over age 75.
C.
But experts worry that increasing numbers of younger people being diagnosed with skin cancer could be the (55) of a dangerous trend. Women in their 20s make (56) a small percentage of all patients diagnosed with melanoma in Britain, but nearly a third of all cases occur in people younger than 50.
D.
Based on current numbers, Cancer Research UK predicts that melanoma will become the fourth (57) common cancer for men and women of all ages by 2024, and that cases will jump from about 9,000 cases a year to more than 15,500.
E.
Cancer experts (58) the rising number of skin cancer cases largely to the surge in people using tanning salons. "Spending time on sun beds is just as (59) as staying out too long in the sun," said Caroline Cerny of Cancer Research UK. The organization is starting a SunSmart (60) to warn Britons of the dangers of being too bronzed.
F.
"The intensity of ultraviolet rays in some sun beds can be more than 10 (61) stronger than the midday sun," Cerny said.
G.
In the United States, several states require parental approval (62) minors can use tanning salons. Wisconsin bans people 16 and (63) from using tanning beds, and others ban children under 14. At least 29 states have regulations governing minors’ use of tanning salons.
H.
In the U. K. , Scottish politicians passed legislation banning those under 18 from using tanning beds, though it hasn’t yet been implemented. There are no plans for (64) in the rest of the U. K.
I.
The World Health Organization has previously recommended that tanning beds be regulated because of their potential to damage DNA in the skin.
J.
Experts said most deadly skin cancers could be (65) if people took the proper precautions when in the sun and avoided tanning beds.

【单选题】I like watching TV () to the cinema.

A.
more than to go
B.
than going
C.
rather than to go
D.
more than going

【单选题】符合MDS的是

A.
血非结合胆红素增高、贫血、网织红细胞增高
B.
血非结合胆红素增高、贫血、网织红细胞正常或减低
C.
血非结合胆红素增高、无贫血、网织红细胞正常
D.
血非结合胆红素正常、贫血、网织红细胞减低
E.
血非结合胆红素正常、贫血、网织红细胞正常

【多选题】内部不均衡与外部不均衡的组合的情形包括( )。

A.
经济衰退、失业与国际收支逆差
B.
经济衰退、失业与国际收支顺差
C.
通货膨胀与国际收支逆差
D.
通货膨胀与国际收支顺差
E.
内部均衡与外部不均衡

【单选题】单纯性甲状腺肿

A.
淋巴滤泡形成
B.
甲状腺滤泡破坏
C.
两者均有
D.
两者均无
相关题目:
【单选题】HIV gag基因
A.
外壳蛋白
B.
增强致病力
C.
两者均是
D.
两者均非
【单选题】Skin Cancer Skin Cancer58() A.allocate B.associate C.contribute D.attribute
A.
Melanoma (黑素瘤), the deadliest kind of skin cancer, is now the most common cancer in (51) British women, the country’s leading cancer organization said Wednesday. Skin cancer has (52) cervical (子宫颈的) cancer as the top cancer striking women in their 20s, according to the latest data from Cancer Research United Kingdom.
B.
The trend is particularly (53) since younger people are not generally those most susceptible (易患的) to melanoma. Rates of skin cancer are (54) highest in people over age 75.
C.
But experts worry that increasing numbers of younger people being diagnosed with skin cancer could be the (55) of a dangerous trend. Women in their 20s make (56) a small percentage of all patients diagnosed with melanoma in Britain, but nearly a third of all cases occur in people younger than 50.
D.
Based on current numbers, Cancer Research UK predicts that melanoma will become the fourth (57) common cancer for men and women of all ages by 2024, and that cases will jump from about 9,000 cases a year to more than 15,500.
E.
Cancer experts (58) the rising number of skin cancer cases largely to the surge in people using tanning salons. "Spending time on sun beds is just as (59) as staying out too long in the sun," said Caroline Cerny of Cancer Research UK. The organization is starting a SunSmart (60) to warn Britons of the dangers of being too bronzed.
F.
"The intensity of ultraviolet rays in some sun beds can be more than 10 (61) stronger than the midday sun," Cerny said.
G.
In the United States, several states require parental approval (62) minors can use tanning salons. Wisconsin bans people 16 and (63) from using tanning beds, and others ban children under 14. At least 29 states have regulations governing minors’ use of tanning salons.
H.
In the U. K. , Scottish politicians passed legislation banning those under 18 from using tanning beds, though it hasn’t yet been implemented. There are no plans for (64) in the rest of the U. K.
I.
The World Health Organization has previously recommended that tanning beds be regulated because of their potential to damage DNA in the skin.
J.
Experts said most deadly skin cancers could be (65) if people took the proper precautions when in the sun and avoided tanning beds.
【单选题】I like watching TV () to the cinema.
A.
more than to go
B.
than going
C.
rather than to go
D.
more than going
【单选题】符合MDS的是
A.
血非结合胆红素增高、贫血、网织红细胞增高
B.
血非结合胆红素增高、贫血、网织红细胞正常或减低
C.
血非结合胆红素增高、无贫血、网织红细胞正常
D.
血非结合胆红素正常、贫血、网织红细胞减低
E.
血非结合胆红素正常、贫血、网织红细胞正常
【多选题】内部不均衡与外部不均衡的组合的情形包括( )。
A.
经济衰退、失业与国际收支逆差
B.
经济衰退、失业与国际收支顺差
C.
通货膨胀与国际收支逆差
D.
通货膨胀与国际收支顺差
E.
内部均衡与外部不均衡
【单选题】单纯性甲状腺肿
A.
淋巴滤泡形成
B.
甲状腺滤泡破坏
C.
两者均有
D.
两者均无
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