创建自己的小题库
搜索
【单选题】
Car makers have long used to sell their products. Recently, however, both BMW and Renault have based their latest European marketing campaigns around the icon of modern biology.
BMW’s campaign, which launches its new 3-series sports saloon in Britain and Ireland, shows the new creation and four of its earlier versions zigzagging around a landscape made up of giant DNA sequences, with a brief explanation that DNA is the molecule responsible for the inheritance of such features as strength, power and intelce. The Renault offering, which promotes its existing Laguna model, employs evolutionary theory even more explicitly. The company’s television commercials intersperse clips of the car with scenes from a lecture by Steve Jones, a professor of genetics at University of London.
BMW’s campaign is intended to convey the idea of development allied to heritage. The latest product, in other words, should be viewed as the new and improved scion of a long line of good cars. Renault’s message is more subtle. It is that evolution works by gradual improvements rather than sudden leaps (in this, Renault is aligning itself with biological orthodoxy). So, although the new car in the advertisement may look like the old one, the external form conceals a number of significant changes to the engine. While these alterations are almost invisible to the average driver, Renault hopes they will improve the car’s performance, and ultimately its survival in the marketplace.
Whether they actually do so will depend, in part, on whether marketers have read the public mood correctly. For, even if genetics really does offer a useful metaphor for automobiles, employing it in advertising is not without its ers. That is because DNA’s public image is ambiguous. In one context, people may see it as the cornerstone of modern medical progress. In another, it will bring to mind such controversial issues as abortion, genetically modified foodstuffs, and the sinister subject of eugenics.
Car makers are probably standing on safer ground than biologists. But even they call make mistakes. Though it would not be obvious to the casual observer, some of the DNA which features in BMW’s ads for its nice, new car once belonged to a woolly mammoth—a beast that has been extinct for 10,000 years. Not, presumably, quite the message that the marketing department was trying to convey.
The author thinks that unfortunately BMW’s campaign has conveyed the idea of
A.
poverty,
B.
extinction.
C.
revolution.
D.
evolution.
手机使用
分享
复制链接
新浪微博
分享QQ
微信扫一扫
反馈
收藏
举报参考答案：
举一反三
【单选题】32（） A．quicken B．hinder C．boost D．slower
A.
Dear Sally,
B.
I write this report to give a brief account of German economy. Please read through it and make any comment as you like. Thanks!
C.
Bob
D.
WHAT’S PUTTING A DAMPER ON GROWTH
E.
Recovery in Germany will remain halting through the year. The economy barely grew in the first quarter after two quarters of (19) , and while export-oriented businesses are making headway, domestic demand remains (20) The economy will struggle to grow 1% this year.
F.
Both consumer spending and business investment (21) in the first quarter, and neither is gaining (22) in the second. Retail sales in May fell for the second month in a row, as May unemployment posted the largest rise in five years. The jump resulted in (23) from new legislation, strike activity and holidays but it also (24) a large number of job losers and poorer (25) of finding a job. Economic growth won’t be strong enough to improve the labor market significantly until next year.
G.
Business (26) is improving slowly. The closely watched (27) from the IFO institute dropped in June, and attitudes are mixed. Big exporters seem more (28) , but builders and retailers are more (29) On June 24, Germany’s retail trade association (30) its sales forecast for this year.
H.
On the plus side, weak domestic demand and falling oil prices are (31) inflation and delaying the urgency for the European Central Bank to raise interest rates. The euro’s 12% rise vs. the dollar since February is an additional inflation dampener.
I.
Eventually, rising exports will (32) capital spending, and consumers will benefit from rising pay -- helped by recent wage (33) -- along with low inflation and interest rates and planned tax cuts. But that is next year’s story.
【单选题】Research is commonly divided into "applied" and "pure". This classification is arbitrary and loose, but what is usually meant is that applied research is a deliberate investigation of a problem of pra...
A.
research workers follow unexpected, interesting clues.
B.
scientists make a discovery first, and then try to use it.
C.
it is the man rather than the project who is given support.
D.
results of practical value are to be achieved.
【单选题】Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.17（） A．displaying B．thinking C．performing D．behaving
A.
When lab rats sleep, their brains revisit the maze they navigated during the day, according to a new study (1) yesterday, offering some of the strongest evidence (2) that animals do indeed dream. Experiments with sleeping rats found that cells in the animals’ brains fire in a distinctive pattern (3) the pattern that occurs when they are (4) and trying to learn their way around a maze.
B.
Based on the results, the researchers concluded the rats were dreaming about the maze, (5) reviewing what they had learned while awake to (6) the memories.
C.
Researchers have long known that animals go (7) the same types of sleep phases that people do, including rapid-eye-movement (REM) sleep, which is when people dream. But (8) the occasional twitching, growling or barking that any dog owner has (9) in his or her sleeping pet, there’s been (10) direct evidence that animals (11) . If animals dream, it suggests they might have more (12) mental functions than had been (13) .
D.
"We have as humans felt that this (14) of memory—our ability to recall sequences of experiences—was something that was (15) human," Wilson said. "The fact that we see this in rodents (16) suggest they can evaluate their experience in a significant way. Animals may be (17) about more than we had previously considered."
E.
The findings also provide new support for a leading theory for (18) humans sleep—to solidify new learning. "People are now really nailing down the fact that the brain during sleep is (19) its activity at least for the time immediately before sleep and almost undoubtedly using that review to (20) or integrate those memories into more usable forms," said an assistant professor of psychiatry at Harvard Medical School.
【单选题】Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.13（） A．validated B．recognized C．calculated D．evaluated
A.
When lab rats sleep, their brains revisit the maze they navigated during the day, according to a new study (1) yesterday, offering some of the strongest evidence (2) that animals do indeed dream. Experiments with sleeping rats found that cells in the animals’ brains fire in a distinctive pattern (3) the pattern that occurs when they are (4) and trying to learn their way around a maze.
B.
Based on the results, the researchers concluded the rats were dreaming about the maze, (5) reviewing what they had learned while awake to (6) the memories.
C.
Researchers have long known that animals go (7) the same types of sleep phases that people do, including rapid-eye-movement (REM) sleep, which is when people dream. But (8) the occasional twitching, growling or barking that any dog owner has (9) in his or her sleeping pet, there’s been (10) direct evidence that animals (11) . If animals dream, it suggests they might have more (12) mental functions than had been (13) .
D.
"We have as humans felt that this (14) of memory—our ability to recall sequences of experiences—was something that was (15) human," Wilson said. "The fact that we see this in rodents (16) suggest they can evaluate their experience in a significant way. Animals may be (17) about more than we had previously considered."
E.
The findings also provide new support for a leading theory for (18) humans sleep—to solidify new learning. "People are now really nailing down the fact that the brain during sleep is (19) its activity at least for the time immediately before sleep and almost undoubtedly using that review to (20) or integrate those memories into more usable forms," said an assistant professor of psychiatry at Harvard Medical School.
相关题目：
【单选题】32（） A．quicken B．hinder C．boost D．slower
A.
Dear Sally,
B.
I write this report to give a brief account of German economy. Please read through it and make any comment as you like. Thanks!
C.
Bob
D.
WHAT’S PUTTING A DAMPER ON GROWTH
E.
Recovery in Germany will remain halting through the year. The economy barely grew in the first quarter after two quarters of (19) , and while export-oriented businesses are making headway, domestic demand remains (20) The economy will struggle to grow 1% this year.
F.
Both consumer spending and business investment (21) in the first quarter, and neither is gaining (22) in the second. Retail sales in May fell for the second month in a row, as May unemployment posted the largest rise in five years. The jump resulted in (23) from new legislation, strike activity and holidays but it also (24) a large number of job losers and poorer (25) of finding a job. Economic growth won’t be strong enough to improve the labor market significantly until next year.
G.
Business (26) is improving slowly. The closely watched (27) from the IFO institute dropped in June, and attitudes are mixed. Big exporters seem more (28) , but builders and retailers are more (29) On June 24, Germany’s retail trade association (30) its sales forecast for this year.
H.
On the plus side, weak domestic demand and falling oil prices are (31) inflation and delaying the urgency for the European Central Bank to raise interest rates. The euro’s 12% rise vs. the dollar since February is an additional inflation dampener.
I.
Eventually, rising exports will (32) capital spending, and consumers will benefit from rising pay -- helped by recent wage (33) -- along with low inflation and interest rates and planned tax cuts. But that is next year’s story.
【单选题】Research is commonly divided into "applied" and "pure". This classification is arbitrary and loose, but what is usually meant is that applied research is a deliberate investigation of a problem of pra...
A.
research workers follow unexpected, interesting clues.
B.
scientists make a discovery first, and then try to use it.
C.
it is the man rather than the project who is given support.
D.
results of practical value are to be achieved.
【单选题】Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.17（） A．displaying B．thinking C．performing D．behaving
A.
When lab rats sleep, their brains revisit the maze they navigated during the day, according to a new study (1) yesterday, offering some of the strongest evidence (2) that animals do indeed dream. Experiments with sleeping rats found that cells in the animals’ brains fire in a distinctive pattern (3) the pattern that occurs when they are (4) and trying to learn their way around a maze.
B.
Based on the results, the researchers concluded the rats were dreaming about the maze, (5) reviewing what they had learned while awake to (6) the memories.
C.
Researchers have long known that animals go (7) the same types of sleep phases that people do, including rapid-eye-movement (REM) sleep, which is when people dream. But (8) the occasional twitching, growling or barking that any dog owner has (9) in his or her sleeping pet, there’s been (10) direct evidence that animals (11) . If animals dream, it suggests they might have more (12) mental functions than had been (13) .
D.
"We have as humans felt that this (14) of memory—our ability to recall sequences of experiences—was something that was (15) human," Wilson said. "The fact that we see this in rodents (16) suggest they can evaluate their experience in a significant way. Animals may be (17) about more than we had previously considered."
E.
The findings also provide new support for a leading theory for (18) humans sleep—to solidify new learning. "People are now really nailing down the fact that the brain during sleep is (19) its activity at least for the time immediately before sleep and almost undoubtedly using that review to (20) or integrate those memories into more usable forms," said an assistant professor of psychiatry at Harvard Medical School.
【单选题】Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.13（） A．validated B．recognized C．calculated D．evaluated
A.
When lab rats sleep, their brains revisit the maze they navigated during the day, according to a new study (1) yesterday, offering some of the strongest evidence (2) that animals do indeed dream. Experiments with sleeping rats found that cells in the animals’ brains fire in a distinctive pattern (3) the pattern that occurs when they are (4) and trying to learn their way around a maze.
B.
Based on the results, the researchers concluded the rats were dreaming about the maze, (5) reviewing what they had learned while awake to (6) the memories.
C.
Researchers have long known that animals go (7) the same types of sleep phases that people do, including rapid-eye-movement (REM) sleep, which is when people dream. But (8) the occasional twitching, growling or barking that any dog owner has (9) in his or her sleeping pet, there’s been (10) direct evidence that animals (11) . If animals dream, it suggests they might have more (12) mental functions than had been (13) .
D.
"We have as humans felt that this (14) of memory—our ability to recall sequences of experiences—was something that was (15) human," Wilson said. "The fact that we see this in rodents (16) suggest they can evaluate their experience in a significant way. Animals may be (17) about more than we had previously considered."
E.
The findings also provide new support for a leading theory for (18) humans sleep—to solidify new learning. "People are now really nailing down the fact that the brain during sleep is (19) its activity at least for the time immediately before sleep and almost undoubtedly using that review to (20) or integrate those memories into more usable forms," said an assistant professor of psychiatry at Harvard Medical School.
参考解析：
AI解析
重新生成
题目纠错 0
发布
