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【简答题】

Unlike traditional commercials, Public Service Advertisements(PSA)are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem. Smokey Bear has been a recognized symbol of the protection of America’s forests from fire. It is created to educate the public about the ers of wildfires. Smokey Bear was started in 1944 with the slogan, “Smokey Bear Says—Care will pr 9 out of 10 forest fires”. Smokey Bear’s later slogan, “Remember! Only You Can Pr Forest Fires”, was created in 1947 by the Advertising Council in America. In April 2001, the message was changed to “Only You Can Pr Wildfires”. The wildfire prion campaign with Smokey Bear is one of the longest and most successful campaigns in advertising history. The Advertising Council often was in partnership with other organizations and groups to create various advertising for Smokey Bear since 1944. The Advertising Council teamed with Walt Disney Company to create a series of PSAs. The ads feature(以···为形象)characters form the classic film Sleeping Beauty and aim to reach parents and children. The lovely Bambi also appeared in the advertisements. Mickey Mouse is much more popular throughout the country. Those PSAs, which appear on television, on the radio, in the newspaper and on the website continue to remind Americans about the importance of wildfire prion have helped to reduce the number of acres burned annually by wildfires. According to recent survey, Smokey Bear and his famous words of wisdom “Only You Can Pr Wildfires” are recalled by 3 out of 4 s. In addition to the PSA campaign, Smokey Bear has his own U.S. postage stamp and website for more information about wildfire prion. From the website, you can also learn all about wildfires and how we can protect our forests. 小题1:PSA are primarily designed to . A.educate the public B.change people’s status C.discuss a problem D.sell products or services 小题2:Which of the following is true of the Smoky Bear? A.It is one recognized symbols of Walt Disney cartoons. B.It firstly appeared in America in 1944 with no slogan. C.It is created to warn Americans of the ers of wildfires. D.Its slogan changes every three years. 小题3:How does the author support his topic in Paragraph 4? A.By summing up. B.By giving examples. C.By comparison. D.By asking questions. 小题4:According to this text, Smoky Bear . A.helps a lot to reduce wildfires in America B.isn’t popular among the American pupils C.has set up its own website to advertise products D.becomes the symbol of the Advertising Council

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参考答案:
举一反三

【单选题】童年期思维从形象逻辑思维向抽象逻辑思维过渡的转折期在()

A.
A.小学三年级 
B.
B.小学四年级
C.
C.小学五年级 
D.
D.小学六年级

【单选题】周朴园是话剧_____中的人物形象。

A.
《原野》
B.
《压迫》
C.
《日出》
D.
《雷雨》

【多选题】企业形象系统包括( )

A.
理念识别系统
B.
行为识别系统
C.
视觉识别系统
D.
文化识别系统
E.
信息识别系统

【单选题】以下哪个词语最能形容项羽的形象?()

A.
足智多谋
B.
精明能干
C.
定国安邦
D.
匹夫之勇

【多选题】影响消费者行为的企业形象有( )。

A.
产品形象
B.
服务
C.
竞争强度
D.
文化习俗
E.
人员素质

【多选题】艺术形象是:

A.
个性与共性的统一
B.
感性与理性的统一
C.
内容与形式的统一
D.
思想与情感的统一

【多选题】组织形象的构成要素有( )。

A.
组织总体特征与风格
B.
知名度
C.
美誉度
D.
组织形象定位
E.
企业形象识别
相关题目:
【单选题】童年期思维从形象逻辑思维向抽象逻辑思维过渡的转折期在()
A.
A.小学三年级 
B.
B.小学四年级
C.
C.小学五年级 
D.
D.小学六年级
【单选题】周朴园是话剧_____中的人物形象。
A.
《原野》
B.
《压迫》
C.
《日出》
D.
《雷雨》
【多选题】企业形象系统包括( )
A.
理念识别系统
B.
行为识别系统
C.
视觉识别系统
D.
文化识别系统
E.
信息识别系统
【单选题】以下哪个词语最能形容项羽的形象?()
A.
足智多谋
B.
精明能干
C.
定国安邦
D.
匹夫之勇
【多选题】影响消费者行为的企业形象有( )。
A.
产品形象
B.
服务
C.
竞争强度
D.
文化习俗
E.
人员素质
【多选题】艺术形象是:
A.
个性与共性的统一
B.
感性与理性的统一
C.
内容与形式的统一
D.
思想与情感的统一
【多选题】组织形象的构成要素有( )。
A.
组织总体特征与风格
B.
知名度
C.
美誉度
D.
组织形象定位
E.
企业形象识别
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