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【单选题】
What is the author’s view of the prospect of US advertising market（）
A. Recovery will be slow but sure
B. There will be a big jump
C. Patchy improvement will occur
D. The situation will remain pessimistie
A.
When Rupert Murdoch sees beams of light in the American advertising market, it is not necessarily time to reach for the sunglasses. Last October, when the impact of September 11th was only beginning to tell, the boss of NASCAR, a media group, had already identified " strong rays of sunshine". With ad sales still languishing, Mr. Murdoch declared last month that " there are some hints of a modest upswing in tile US advertising market". His early optimism turned out to be misplaced. Now, however, other industry observers are beginning to agree with him.
B.
Advertising usually exaggerates the economic cycle, falling sharply and early in a downturn, and rebounding strongly once the economy has begun to recover. This is because most managers prefer to trim their ad budgets rather than their payrolls, and restore such spending only once they feel sure that things are looking up. Last year, America’s ad market shrank by 9. 8% , according to CMIR, a research firm. Although ad spending has not yet recovered across all media, some ysts now expect overall ad spending to start to grow in the third quarter.
C.
The signs of improvement are patchy, however. Ad spending on radio and television seems to be inching up—advertising on American National Radio was up 2% in January on the same period last year, according to Aegis—while spending on magazines and newspapers is still weak. Even within any one market, there are huge differences; just pick up a copy of one of the now-slimline high-teeh magazines that once bulged with ads, and compare it with the hefty celebrity or women’s titles. Advertisers in some categories, such as the travel industry, are still reluctant to buy space or airtime, while others, such as the car and movie businesses, have been bolder. The winter Olympics, held last month in Salt Lake City, has also distorted the spending on broadcast advertising in the first quarter.
D.
Nonetheless, there is an underlying pattern. One measure is the booking of ad spots for national brands on local television. By early March, according to Mr. Westerfield’s ysis, such bookings were growing fast across eight out of the top ten advertising sectors, led by the financial and motor industries. UBS Warburg now expects the " upfront" market, which starts in May when advertisers book advance ad spots on the TV networks for the new season in September, to be up 4% on last year. On some estimates, even online advertising could pick up by the end of the year.
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【单选题】Questions 17—20 are based on the following passage about the history of newspapers. You now have 20 seconds to read Questions 17—20. Which of the following can NOT be inferred from the passage
A.
China developed advanced technology in printing long before any other country in the world.
B.
More people read newspapers in English than in any other languages.
C.
Japan is the country where people read more newspapers.
D.
Newspapers have developed quickly in the U.S. since the beginning of the 18th century.
【单选题】The author seems to be suspicious of the public-health success because（） A. the message that smoking kills isn’t voiced loudly enough B. unskilled workers are more willing to pay for the heavy tax in ...
A.
If you smoke, you’ d better hurry. From July 1st pubs all over England will, by law, be no-smoking areas. So will restaurants, offices and even company cars, if more than one person uses them. England’s smokers are following a well-trodden path. The other three bits of the United Kingdom have already banned smoking in almost all enclosed public spaces, and there are anti-smoking laws of varying strictness over most of Western Europe. The smoker’s journey from glamour through toleration to suspicion is finally reaching its end in pariah status.
B.
But behind this pubhc-health success story lies a darker tale. Poorer people are much more likely to smoke than richer ones--a change from the 1950s, when professionals and laborers were equally keen. Today only 15% of men in the highest professional classes smoke, but 42% of unskilled workers do. Despite punitive taxation--20 cigarettes cost around ￡ 5.00 ( $10.00), three-quarters of which is tax--55% of single mothers on benefits smoke. The figure for homeless men is even higher; for hard-drug users it is practically 100%. The message that smoking kills has been heard, it seems, but not by all.
C.
Having defeated the big killers of the past--want, exposure, poor sanitation-- governments all over the developed world are turning their attention to diseases that stem mostly from how individuals choose to live their lives. But the same deafness afflicts the same people when they are strongly encouraged to give up other sorts of unhealthy behavior. The lower down they are on practically any pecking order--job prestige, income, education, background-the more likely people are to be fat and unfit, and to drink too much.
D.
That tempts governments to shout ever louder in an attempt to get the public to listen- and nowhere do they do so more aggressively than in Britain. One reason is that pecking orders matter more than in most other rich countries : income distribution is very unequal and the unemployed, disaffected, ill-educated rump is comparatively large. Another reason is the frustration of a government addicted to targets, which often aim not only to improve something but to lessen inequality in the process. A third is that the National Health Service is free to patients, and paying for those who have arguably brought their ill-health on themselves grows alarmingly costly.
E.
Britain’s aggressiveness, however, may be pointless, even counter-productive. There is no reason to believe that those who ignore measured voices will listen to shouting. It irritates the majority who are already behaving responsibly, and it may also undermine all government pronouncements on health by convincing people that they have an ultra-cautious margin of error built in.
F.
Such hectoring may also be missing the root cause of the problem. According to Mr. Marmot, who cites research on groups as diverse as baboons in captivity, British civil servants and Oscar nominees, the higher rates of ill health among those in more modest walks of life can be attributed to what he calls the "status syndrome". People in privileged positions think they are worth the effort of behaving healthily, and find the will-power to do so. The implication is that it is easier to improve a person’s health by weakening the connection between social position and health than by targeting behavior directly. Some public-health experts speak of social cohesion, support for families and better education for all. These are bigger undertakings than a bossy campaign; but more effective, and quieter.
【单选题】18（） A.priced B.labeled C.claimed D.exchanged
A.
Some of the concerns surrounding Turkey’s application to join the European Union, to be (1) on by the EU’s Council of Ministers on December 17th, are economic--in particular, the country’s relative poverty. Its GDP per head is less than a third of the average for the 15 pre-2004 members of the EU. (2) it is not far off that of Latvia--one of the ten new members which (3) on May 1st 2004, and it is much the same as (4) of two countries, Bulgaria and Romania, which this week concluded (5) talks with the EU that could make them full members on January 1st 2007.
B.
(6) , the country’s recent economic progress has been, according to Donald Johnston, the secretary-general of the OECD, stunning. GDP in the second quarter of the year was 13.4% higher than a year earlier, a (7) of growth that no EU country comes close to (8) . Turkey’s (9) rate has just fallen into single figures for the first time since 1972, and this week the country (10) agreement with the IMF on a new three-year, $10 billion economic program that will help Turkey (11) inflation toward European levels, and enhance the economy’s resilience.
C.
Resilience has not historically been the country’s economic strong point. (12) , throughout the 1990s growth oscillated like an electrocardiogram (13) a violent heart attack. This (14) has been one of the main reasons why the country has failed dismally to attract much-needed foreign direct investment. Its stock of such investment is lower now than it was in the 1980s, and annual (15) have scarcely ever reached $1 billion.
D.
One deterrent to foreign investors is due to (16) on January 1st 2005. On that day, Turkey will take away the right of virtually every one of its citizens to call themselves a millionaire. Six zeros will be removed from the face value of the lira (里拉，土耳其货币单位); one unit of the local (17) will henceforth be worth what 1 million are now--ie, about ￡ 0.53 (0.53 欧元). Goods will have to be (18) in both the new and old lira for the whole of the year, (19) foreign bankers and (20) can begin to look forward to a time in Turkey when they will no longer have to juggle mentally with indeterminate strings of zeros.
相关题目：
【单选题】Questions 17—20 are based on the following passage about the history of newspapers. You now have 20 seconds to read Questions 17—20. Which of the following can NOT be inferred from the passage
A.
China developed advanced technology in printing long before any other country in the world.
B.
More people read newspapers in English than in any other languages.
C.
Japan is the country where people read more newspapers.
D.
Newspapers have developed quickly in the U.S. since the beginning of the 18th century.
【单选题】The author seems to be suspicious of the public-health success because（） A. the message that smoking kills isn’t voiced loudly enough B. unskilled workers are more willing to pay for the heavy tax in ...
A.
If you smoke, you’ d better hurry. From July 1st pubs all over England will, by law, be no-smoking areas. So will restaurants, offices and even company cars, if more than one person uses them. England’s smokers are following a well-trodden path. The other three bits of the United Kingdom have already banned smoking in almost all enclosed public spaces, and there are anti-smoking laws of varying strictness over most of Western Europe. The smoker’s journey from glamour through toleration to suspicion is finally reaching its end in pariah status.
B.
But behind this pubhc-health success story lies a darker tale. Poorer people are much more likely to smoke than richer ones--a change from the 1950s, when professionals and laborers were equally keen. Today only 15% of men in the highest professional classes smoke, but 42% of unskilled workers do. Despite punitive taxation--20 cigarettes cost around ￡ 5.00 ( $10.00), three-quarters of which is tax--55% of single mothers on benefits smoke. The figure for homeless men is even higher; for hard-drug users it is practically 100%. The message that smoking kills has been heard, it seems, but not by all.
C.
Having defeated the big killers of the past--want, exposure, poor sanitation-- governments all over the developed world are turning their attention to diseases that stem mostly from how individuals choose to live their lives. But the same deafness afflicts the same people when they are strongly encouraged to give up other sorts of unhealthy behavior. The lower down they are on practically any pecking order--job prestige, income, education, background-the more likely people are to be fat and unfit, and to drink too much.
D.
That tempts governments to shout ever louder in an attempt to get the public to listen- and nowhere do they do so more aggressively than in Britain. One reason is that pecking orders matter more than in most other rich countries : income distribution is very unequal and the unemployed, disaffected, ill-educated rump is comparatively large. Another reason is the frustration of a government addicted to targets, which often aim not only to improve something but to lessen inequality in the process. A third is that the National Health Service is free to patients, and paying for those who have arguably brought their ill-health on themselves grows alarmingly costly.
E.
Britain’s aggressiveness, however, may be pointless, even counter-productive. There is no reason to believe that those who ignore measured voices will listen to shouting. It irritates the majority who are already behaving responsibly, and it may also undermine all government pronouncements on health by convincing people that they have an ultra-cautious margin of error built in.
F.
Such hectoring may also be missing the root cause of the problem. According to Mr. Marmot, who cites research on groups as diverse as baboons in captivity, British civil servants and Oscar nominees, the higher rates of ill health among those in more modest walks of life can be attributed to what he calls the "status syndrome". People in privileged positions think they are worth the effort of behaving healthily, and find the will-power to do so. The implication is that it is easier to improve a person’s health by weakening the connection between social position and health than by targeting behavior directly. Some public-health experts speak of social cohesion, support for families and better education for all. These are bigger undertakings than a bossy campaign; but more effective, and quieter.
【单选题】18（） A.priced B.labeled C.claimed D.exchanged
A.
Some of the concerns surrounding Turkey’s application to join the European Union, to be (1) on by the EU’s Council of Ministers on December 17th, are economic--in particular, the country’s relative poverty. Its GDP per head is less than a third of the average for the 15 pre-2004 members of the EU. (2) it is not far off that of Latvia--one of the ten new members which (3) on May 1st 2004, and it is much the same as (4) of two countries, Bulgaria and Romania, which this week concluded (5) talks with the EU that could make them full members on January 1st 2007.
B.
(6) , the country’s recent economic progress has been, according to Donald Johnston, the secretary-general of the OECD, stunning. GDP in the second quarter of the year was 13.4% higher than a year earlier, a (7) of growth that no EU country comes close to (8) . Turkey’s (9) rate has just fallen into single figures for the first time since 1972, and this week the country (10) agreement with the IMF on a new three-year, $10 billion economic program that will help Turkey (11) inflation toward European levels, and enhance the economy’s resilience.
C.
Resilience has not historically been the country’s economic strong point. (12) , throughout the 1990s growth oscillated like an electrocardiogram (13) a violent heart attack. This (14) has been one of the main reasons why the country has failed dismally to attract much-needed foreign direct investment. Its stock of such investment is lower now than it was in the 1980s, and annual (15) have scarcely ever reached $1 billion.
D.
One deterrent to foreign investors is due to (16) on January 1st 2005. On that day, Turkey will take away the right of virtually every one of its citizens to call themselves a millionaire. Six zeros will be removed from the face value of the lira (里拉，土耳其货币单位); one unit of the local (17) will henceforth be worth what 1 million are now--ie, about ￡ 0.53 (0.53 欧元). Goods will have to be (18) in both the new and old lira for the whole of the year, (19) foreign bankers and (20) can begin to look forward to a time in Turkey when they will no longer have to juggle mentally with indeterminate strings of zeros.
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