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【简答题】

D Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers. An attraction of sport programs for the major U.S. media companies is that s are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport s are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming. Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance. Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings( 收视率 )are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars. business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air. 1.Television sport programs on weekend afternoons . A. result in more sport B. get more viewers to play sports C. make more people interested in television D. bring more money to the television networks 2.Why would weekend afternoons become dead time without sport programs? A. Because there would be few viewers B. Because the advertisers would be off work C. Because television programs would go slowly D. Because viewers would pay less for watching television 3.In many families, men make decision on . A. holiday B. sports viewing C. television shopping D. expensive purchases 4.The ratings are not important for golf and tennis programs because . A. their advertisers are carmakers B. their viewers are attracted by sports C. their advertisers target at rich people D. their viewers can afford expensive cars 5.What is the passage mainly about? A. Television viewers are determined by male viewers B. Rich viewers contribute most to television companies C. Sports are gaining importance in advertising on television D. Commercial advertisers are the major sponsors of sport

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参考答案:
举一反三

【单选题】收视率中1个收视点=()。

A.
看电视的人的1%
B.
总人口的1%
C.
看电视的人的千分之一
D.
总人口的千分之一

【单选题】The Academy Awards, especially known as the Oscars, are the oldest, best known, and most famous of film awards. They have been presented every year (the first in May of 1929) by the Academy of Motion ...

A.
The Academy Awards, especially known as the Oscars, are the oldest, best known, and most famous of film awards. They have been presented every year (the first in May of 1929) by the Academy of Motion Picture Arts and Sciences(AMPAS) based in Beverly Hills, California, and founded in 1927. Price water house (now Price water house Coopers) has managed the Academy Awards voting process (评审程序) since 1935---all but the first six years of the Oscars. Ever since 1941, when their now-famous secret envelope system was introduced, marking the first year of complete secrecy, "the Envelope Phrase" has become a familiar phrase that evokes the thought of the Academy Awards ceremony (典礼).
B.
Except for the early years of the institution, the awards honored films made during the past year. Until 1954, the Oscars were presented mostly on a Thursday evening. From 1955 to 1958, they were presented on a Wednesday. From 1959 until 1998 the Oscars were, with a few exceptions (例外), presented on a Monday night. Only since 1999 has the Awards ceremony taken place on a Sunday (usually in March). In 2004, the ceremony was moved even earlier to improve ratings (收视率) and to be more connected with the awards "season".
C.
The founding of the Academy (and its awards system) has had a major effect upon the film industry, due to a nomination (提名) or award (for a film or actor) to give to a studio or a performer.
相关题目:
【单选题】收视率中1个收视点=()。
A.
看电视的人的1%
B.
总人口的1%
C.
看电视的人的千分之一
D.
总人口的千分之一
【单选题】The Academy Awards, especially known as the Oscars, are the oldest, best known, and most famous of film awards. They have been presented every year (the first in May of 1929) by the Academy of Motion ...
A.
The Academy Awards, especially known as the Oscars, are the oldest, best known, and most famous of film awards. They have been presented every year (the first in May of 1929) by the Academy of Motion Picture Arts and Sciences(AMPAS) based in Beverly Hills, California, and founded in 1927. Price water house (now Price water house Coopers) has managed the Academy Awards voting process (评审程序) since 1935---all but the first six years of the Oscars. Ever since 1941, when their now-famous secret envelope system was introduced, marking the first year of complete secrecy, "the Envelope Phrase" has become a familiar phrase that evokes the thought of the Academy Awards ceremony (典礼).
B.
Except for the early years of the institution, the awards honored films made during the past year. Until 1954, the Oscars were presented mostly on a Thursday evening. From 1955 to 1958, they were presented on a Wednesday. From 1959 until 1998 the Oscars were, with a few exceptions (例外), presented on a Monday night. Only since 1999 has the Awards ceremony taken place on a Sunday (usually in March). In 2004, the ceremony was moved even earlier to improve ratings (收视率) and to be more connected with the awards "season".
C.
The founding of the Academy (and its awards system) has had a major effect upon the film industry, due to a nomination (提名) or award (for a film or actor) to give to a studio or a performer.
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