大学职业搜题刷题APP
下载APP
首页
课程
题库模板
Word题库模板
Excel题库模板
PDF题库模板
医考护考模板
答案在末尾模板
答案分章节末尾模板
题库创建教程
创建题库
登录
logo - 刷刷题
创建自己的小题库
搜索
【单选题】

Passage Two
Direct advertising includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mall advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the products local distributors. The direct-mall appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mail. In addition to newspapers, magazines, radio, and television, other special devices, order promotions are designed to accomplish a complete selling job without salespeople.
Used for the same broad purposes as direct-mail advertising, unrolled direct-mail advertising, includes all forms of indoor advertising displays and all printed sales appeals distributed from door to door, handed to customers in retail stores or conveyed in some other manner directly to the recipient.
With each medium competing keenly for its share of the business, advertising agencies continue to develop new techniques for displaying and selling wares and services. Among these techniques have been vastly improved printing and reproduction methods in the graphic field, adapted to magazine advertisements and to direct-mail enclosures; the use of color in newspaper advertisements and in television; and outdoor signboards more attractively designed and efficiently lighted. Many subtly effective improvements are suggested by advertising research.
Direct-mail advertising ______.

A.
uses letters as a chief means of providing information
B.
sends old customers detailed information about new products
C.
uses letters to tell prospective buyers about the local sellers
D.
sends over the prospective buyers sample products by parcels
手机使用
分享
复制链接
新浪微博
分享QQ
微信扫一扫
微信内点击右上角“…”即可分享
反馈
收藏 - 刷刷题收藏
举报
参考答案:
举一反三

【单选题】Questions 11 to 18 are based on the conversation you have just heard.

A.
He watched the television program with his mother.
B.
His mother told him his professor was on television.
C.
Answering the phone caused him to miss the television program.
D.
His mother missed the television program.

【单选题】In 1972, a century after the first national park in the United States was established at Yellowstone, legislation was passed to create the National Marine Sanctuaries Program. The intent of this legis...

A.
Differences among marine parks, sanctuaries, and reserves
B.
Various marine conservation programs
C.
International agreements on coastal protection
D.
Similarities between land and sea protected environments
相关题目:
【单选题】Questions 11 to 18 are based on the conversation you have just heard.
A.
He watched the television program with his mother.
B.
His mother told him his professor was on television.
C.
Answering the phone caused him to miss the television program.
D.
His mother missed the television program.
【单选题】In 1972, a century after the first national park in the United States was established at Yellowstone, legislation was passed to create the National Marine Sanctuaries Program. The intent of this legis...
A.
Differences among marine parks, sanctuaries, and reserves
B.
Various marine conservation programs
C.
International agreements on coastal protection
D.
Similarities between land and sea protected environments
刷刷题-刷题-导入试题 - 刷刷题
参考解析:
AI解析
重新生成
题目纠错 0
发布
刷刷题-刷题-导入试题 - 刷刷题刷刷题-刷题-导入试题 - 刷刷题刷刷题-刷题-导入试题 - 刷刷题
刷刷题-刷题-导入试题 - 刷刷题
刷刷题-刷题-导入试题 - 刷刷题
刷刷题-单词鸭