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Advertisers can use (36) media, or means, to deliver their sales messages. The (37) media are newspapers, magazines, television, radio, direct mail, outdoor (38) , and point-of-sale or point-of-purchase advertising. Which single medium or (39) of media is used depends on the product, the market area in which the company (40) , the income group to which the product appeals, and other (41) . Newspapers are the oldest (42) medium in the United States. The newspaper, with its fresh stream of news and features, (43) a high degree of reader interest every day. (44) as much as for the editorial content. They use the retail ads as shopping guides. (45) . Newspapers are useful for both local and national advertising. (46) .Mass-circulation magazines, such as Time, Newsweek, , and Reader’s Digest, reach millions of readers and are used mainly by national advertisers.
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【单选题】Section ADirections: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the c...
A.
He might be late for his chemistry class.
B.
He might borrow a bike after class.
C.
He might be delayed in the lab.
D.
He might ride his bike to the lab.
【单选题】Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1-7, choose the best answer from the four choices marked A),...
A.
we observe the world more wisely
B.
our ability to write is improved
C.
what we speak becomes convincing
D.
we write on paper instead of on computer
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【单选题】Section ADirections: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the c...
A.
He might be late for his chemistry class.
B.
He might borrow a bike after class.
C.
He might be delayed in the lab.
D.
He might ride his bike to the lab.
【单选题】Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1-7, choose the best answer from the four choices marked A),...
A.
we observe the world more wisely
B.
our ability to write is improved
C.
what we speak becomes convincing
D.
we write on paper instead of on computer
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