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If a consumer wants to have a bottle of Coca Cola coke, he can choose to: 如果客户想买一瓶可口可乐,他可能选择:
A.
— go straight to the manufacturer, buy it at ex-factory price (e.g. 1.50 Yuan/bottle) but pay extra costs for bus fare (e.g. 5 Yuan or more) , totaling 6.50 Yuan plus time cost (hours of bus travel), or
B.
— go to a supermarket and buy it at retail price (e.g. 2.50 Yuan) with minimal time cost
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