I learned that everyone was a profit on the coffee except the growers. 2. I believe I pay a fair price for the coffee beans that we then sell to the processors. 3. I know that helping farmers become independent of the intermediaries is the main goal. 4. I might pay 10% more for coffee if I were sure it came directly from the farmers. 5. I don’t know how much this coffee is sold for at stores in the U.S.